DAC Beachcroft continues to lead the market on innovation with launch of 360 immersive experience for clients

Published 17 November 2021

International law firm DAC Beachcroft is continuing to lead the market when it comes to innovation, inviting its clients to explore the world of innovation at DACB through a new, 360 immersive experience.  

Best viewed on a mobile device or virtual reality (VR) headset, the experience is accessible through a QR code and this link.  Once accessed on a mobile device, users are prompted to turn on their cameras to enable a fully immersive augmented reality (AR) view.  They tap to place a portal in the AR space and then physically step forward to move through the portal and enter a 360 world.  Users are taken on a guided journey through the world, while at the same time able to move around and explore it in 360 degrees.  At the end of the journey, interactive hot spots appear to guide the user to external landing pages where they can discover more about innovation at DACB.  A desktop experience is also available for PCs. 

“This is yet another way we are thinking outside the box and finding new ways of doing things,” said David Pollitt, DAC Beachcroft’s Managing Partner.  “We are thrilled to be offering our clients this new and exciting way of engaging with us and exploring what we have to offer – a clearly defined approach and a successful track record of co-creating solutions that make a real difference to our clients and their businesses.” 

The launch of this boundary-pushing experience comes as the firm celebrates the five-year anniversary of its Innovations Lab, a research and development hub where DACB collaborates with clients and industry stakeholders to design, prototype and test new ideas for commercial products and services.    

“Innovation is at the heart of what we do and it has been for years,” said Craig Dickson, CEO of DACB’s Claims Solutions Group.  “Innovations Lab has been a driver for helping us design solutions that fit the current and future needs of our clients and our own business.  The Lab is a way for us to bring together our excellent legal skills and cutting-edge delivery expertise, apply clever uses of technology, and deliver meaningful products and services for the benefit of our clients.”   

This year alone DAC Beachcroft has launched a number of innovations and made further client-led investments in technology and smarter working.  Among these are CO/LAB, a crowdsourcing platform where DACB and its clients come together to share ideas and collaborate to develop innovative, mutually beneficial solutions; AIDan, an AI-powered tool which assists with the initial triage process of potential insurance recovery claims; 8 DAC Beachcroft Buildings, an in-house advocacy service that disrupts the traditional solicitor/barrister model; Workcentre, DACB’s next-generation electronic working platform; and Flex Forward, the firm’s new approach to how, when and where its colleagues work. 

The firm has also picked up a number of innovation awards during 2021, including a Law Society Award for its innovative Customer Care package and a Legal Innovation Award for its O-Shaped Lawyer training programme.  Its career returners programme, Reconnect, was also named ‘Most Innovative HR Initiative’ at the People in Law Awards.