Artificial Intelligence

Artificial intelligence (AI) is an increasingly pervasive aspect of modern life, thanks to its role in a wide variety of industries and applications. Our technology team will help you navigate this area, using our expertise to help you maximise opportunities, and minimise risk. We can guide and advise you on market-leading, pragmatic approaches to suit your needs, wherever you are.


No longer used solely by innovative technology companies, AI is now considered to be of strategic importance to almost every type of organisation - even in more risk-averse sectors such as healthcare, retail banking and insurance. Individual consumers are also increasingly using AI tools for productivity, financial management, and entertainment purposes.

With our deep experience and knowledge, we can provide the legal support you need to harness the power of AI, meet regulatory obligations, and protect yourself from its risks.

Whether you are a supplier of AI solutions, looking for an AI solution, or want to better understand the ethics and regulation of AI and its implications for you – we can help.

The advancement and applicability of AI systems has exploded for many reasons, including cheaper data storage, increased computing resources, more sophisticated models (such as LLMs), and an ever-growing output of consumer data and content.

While the various implications of AI in different sectors continues to evolve, it remains an important and fascinating space to watch. Our technology team is here to help you with the expertise required to understand its potential for you.

Featured experience

  • Contributing to, and co-editors of, ITEchLaw's Responsible AI publications.
  • Advisory board member of, an EU-funded project dedicated to fighting online disinformation with AI solutions.
  • Advising the European Parliament (STOA Panel) on the future of deepfake regulations.
  • Media appearances to discuss deepfakes including for Channel 4 Dispatches, Channel 5 News, and BBC Radio 4.
  • Authoring peer-reviewed papers and authoritative guidance on AI, deepfakes, and platform governance, including:
    • ITEchLaw's Responsible AI publications,
    • Deepfakes practice note for LexisNexis PSL,
    • and Publicity law chapter in AI in the Audiovisual Industry publication for the European Audiovisual Observatory.
  • Regularly speaking about AI at industry events, including London Tech Week.

What our clients say

  • The team at DAC Beachcroft are diligent and experienced.

    Chambers UK 2023 Edition, Information Technology, Yorkshire

  • DAC Beachcroft go above and beyond for the client.

    Chambers UK 2023 Edition, Information Technology, Yorkshire

  • Great team focused on building effective client relations with good turnaround and industry focused expertise.

    Legal 500 UK 2023 Edition, Data Protection, Privacy, & Cybersecurity, London

Artificial Intelligence key contacts

Who we are

Why choose DAC Beachcroft?

We’re a broad-based commercial firm serving a wide range of sectors with a strong heritage in insurance,
health and real estate. We combine excellent legal skills and cutting-edge delivery expertise to design
solutions that fit the needs of our clients – often involving clever uses of technology.