Digital Sport

Unlike many firms that claim to have sports lawyers, we have genuine sports expertise combined with one of the biggest technology teams in the UK. We understand the digital sports sector, the businesses that operate in it and the opportunities technological advances present through our breadth of experience and passion for the industry.


Our Digital Sports lawyers concentrate on the latest developments in this fast-moving world and identify the potential impact of changes in regulation and elsewhere, leaving you free to focus on what matters to you.

The commercial opportunities arising from the emerging technologies borne out of Web3 in areas like metaverse-driven broadcasting experience, blockchain-based ticketing, fan tokenisation and the commercialisation of performance data, bring novel legal implications which need to be carefully considered in order to protect your sports business.

We also offer support regarding commercial arrangements and IP licensing relating to the expanding landscape of e-sports, for organisations and e-athletes alike.

Whatever your business within the world of Digital Sport, our legal experts can support you to achieve your goals and defend you from unpredictable pitfalls with practical advice and solutions.

Featured experience

  • Advising a major multinational hospitality chain on their sponsorship contract arrangements with a leading Formula 1 team.
  • Negotiating the complex contractual arrangements with a major sports broadcaster on behalf of the developer of a footfall driving platform for venues.
  • Advising on the re-brand of a major FIA Formula E team and associated commercial agreements.

What our clients say

  • The team at DAC Beachcroft are diligent and experienced.

    Chambers UK 2023 Edition, Information Technology, Yorkshire

  • Always willing to help and understand what you’re trying to achieve in a personable, understanding fashion.

    Legal 500 UK 2023 Edition, IT and Telecoms, North West

Digital Sports key contacts

Who we are

Why choose DAC Beachcroft?

We’re a broad-based commercial firm serving a wide range of sectors with a strong heritage in insurance,
health and real estate. We combine excellent legal skills and cutting-edge delivery expertise to design
solutions that fit the needs of our clients – often involving clever uses of technology.