Kelsey Farish

Kelsey is a commercial lawyer specialising in media, technology, and privacy law, and supports clients ranging from start-ups to multinational corporations. Originally from the United States, she has experience advising American companies and entrepreneurs on their UK and European operations.

Kelsey works primarily with clients in the technology, digital media and ecommerce sectors, to include innovators, designers, and content creators. She also regularly supports financial services institutions and public sector clients on a wide range of intellectual property, data protection, and corporate matters.

Relevant experience includes advising:

• a fashion designer and luxury goods retailer on collaboration and manufacturing agreements, as well as brand protection and compliance with advertising regulations.
• a talent management and marketing agency on the full suite of its business contracts, to include influencer sponsorship arrangements, and providing practical advice on various reputational matters and privacy concerns.
• a global insurance company on its contractual arrangements with a U.S.-based technology company, which involved heavily-negotiated provisions on marketing and the cross-border sharing of consumer personal data.
• a medical technology company on the copyright and licencing issues surrounding the use of artificial intelligence (machine learning) algorithms and datasets for 3D facial generation.
• a multinational medical device company on its consortium agreement for a research and development project, as well as its distribution contracts covering east Asia.

In addition to her business advisory and transactional work, Kelsey is noted for her expertise in image rights (also known as personality rights or publicity rights) and synthetic media such as deepfakes. Her work on these subjects has been published across the legal press to include LexisNexis and the peer-reviewed Journal of Intellectual Property Law & Practice. She regularly contributes to the European Audiovisual Observatory and Fashion Law London, and is a member of Women In Film & Television (UK).