Digital shopping behaviours: Impact and implications
The UK has one of the highest penetrations of smartphones in the developed world, as well as widespread broadband internet access…
Published 1 September 2015
Nick Knapman, Head of Shopping Centres at DAC Beachcroft asked leading academic Professor Cathy Parker, and her team at Manchester Metropolitan University, for their thoughts on how consumers can be encouraged to return again and again to shop in our town and city centres.
Their response onsiders flexible approaches to empty spaces, the more detailed study of footfall profile and the importance of centres having a strong focus — a strong sense of their purpose.
Professor Cathy Parker is Chair of Retail and Marketing Enterprise and Chair the Institute of Place Management. She is also Editor in Chief of the journal of Place Management and Development and has published many articles and reports in the areas of retail and town centre city change. She was also lead academic researcher for the prominent High Street Britain 2015 Enquiry.
Simon Quin is Director of Place Management at the Institute of Place Management. Simon has previously been CEO of the Association of Town and City Management as well as a Board Member of the International Downtown Association.
Nick Knapman, Head of Shopping Centres
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