ICO monetary penalties - April - DAC Beachcroft

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ICO monetary penalties - April

Published On: 15 April 2015

Direct Assist Ltd

On 1 April 2015 the ICO issued a monetary penalty notice of £80,000 upon Direct Assist Ltd for marketing calls to individuals without consent in breach of PECR. At this point in April, the ICO still had to prove "substantial damage and substantial distress".  The monetary penalty notice makes interesting reading due to its necessity to list examples of this distress caused to individual complainants.

To view the monetary penalty notice, please click here.

What action could be taken to manage risks that may arise from this development?

Companies should continue to ensure that they and any tele-marketing vendors used comply with the obligations of PECR.